BLOOD SPORT

Turn your virtual blood loss into real world donations.

Blood Sport Gaming – Cannes

Blood Sport Gaming – Cannes – Blood Sport Gaming takes real blood every time you virtually die in a video game.

Blood Sport Gaming - Cannes

How it works

Blood Sport Gaming - Cannes

When you die in the video game, it activates the Blood Sport armband, which extracts real blood from your arm. That blood is filtered into a sterile blood collection bag. It’s always monitored by professional heath care workers, so it’s exactly as safe as going to the local blood bank.

Blood Sport Gaming - Cannes

Once the blood is collected, it’s all donated to war torn countries.

The whole thing is putting a positive spin on the violence in video games.

Blood banks get blood. Lightheaded joy is had. Everyone is a winner.” – Vice

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